Digital Marketing for Business Conference is coming to the Raleigh Convention Center, North Carolina on April 15 and 16, 2013. If you are looking to learn successful ways to promote businesses online, this is the show to attend! This event
Define Facebook Marketing Objectives BEFORE Campaign Launch
Facebook Marketing objectives can include generating sales leads, increasing product sales, influencing buyers, relationship building, increasing product usage, generating website visitors, reduced advertising costs, reducing and support costs, and measuring customer perception. Since campaigns can be designed to encourage different
Social Media Marketing Raleigh Meetup – Social Media Copywriting 9/26
Creating content that is effective for social media marketing is different than creating general Web content. There are rules to follow – both written and unwritten – and guidelines to ensure successful content organization. You want content that is both
Are Your Linkedin Ads Targeting the Right Audience?
If you’re advertising on Linkedin, you may find yourself wondering if your ads are being seen by the right people. Targeting the right audience will result in higher conversions, more qualified sales leads and increased ROI. Taking advantage of Linkedin’s
Design an Effective Web Site – Basic Terminology
Web site design does not often come easily to those who lack formal training and experience. An effective web site can be measured by the right mix of content coupled with proper formatting. A good developer knows how web sites
How Does WordPress Work?
To utilize WordPress to Setup and Manage your Website, a basic knowledge of web browsing is required. No programming skills are necessary, but some basic HTML programming skills can be helpful for customization. WordPress works to identify, gather, and process
The Importance of Maintaining Consistency with Social Media
When it comes to social media, it can be very easy to post a status update or tweet here and there, particularly when it comes to professional accounts. Personal accounts, which tend to contain the more “juicy” tidbits may be
Social Media Channels Bring Added Marketing Value
If the term “Social Media” brings to mind little more than Facebook and Twitter logos, your company may not be making the most of available marketing channels. There are numerous forms of social media that, when used effectively in a
Developing Influence on LinkedIn Groups
For today’s business professional, having a LinkedIn presence is important. However, it is not enough to simply create an account on the business-focused social netwokring site, and put a few details on your profile. A mix of the right connections,
Brand Value is Developed over Time through Impressions and Changes in Mindset
Brand Value, a measure of the overall image or concept of the meaning or value of a word, name or web address by consumers, can be influenced by: Number of Brand Impressions A brand impression is a single presentation of
