Video Ad Personalization Increases Engagement and Conversion

Marketing managers can use personalized video ads to get more qualified leads that convert faster. Rapidly responding to information requests using video ads can increase conversion rates up to 391% [Lead 360 research].


The challenges to producing dynamic video is customizing the video to match specific viewer needs, rapidly producing the videos. Joesph Terp and Tyler Israel from explained to me that the solution is to produce dynamic videos that can automatically adapt to specific visitor interests. If a company has access to visitor profile or a list with some personalized information, Video Merge Solutions can produce a video that can dynamically change to talk directly with the video viewer. The video can address them by name and select segments that are of specific interest to the viewer.


Video Merge Solutions can develop personalized video ads in 1-2 weeks using either a company spokesperson or talent. For more information about producing Personalized Video Ads, visit

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