The Importance of Social Media in Brand Awareness

Social media has become an increasingly important platform in today’s marketing campaigns.

Creating a company page and registering your brand are great ways to promote brand awareness using social media.

Many social networks require little to no cost, and the benefits can be measurable and definitive.

Some sites you might consider include:

  • Facebook
  • LinkedIn
  • Twitter
  • Google+
  • YouTube

Don’t underestimate the importance of a great (or negative) review. Retail sites like Amazon allow users to post reviews about products and services they’ve tried or purchased.

While some sites may require a prior purchase or membership to post reviews, some do not, which may leave you at the mercy of  potentially vengeful customers and competitors.

Social media, when used and managed correctly, can deliver the marketing results you’re after.

QIC Learning offers Internet Marketing courses covering topics like Search Engine Optimization, Social Media Marketing, and Web Site Design.

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