When it comes to social media, it can be very easy to post a status update or tweet here and there, particularly when it comes to professional accounts. Personal accounts, which tend to contain the more “juicy” tidbits may be visited more frequently than the more functional and boring business accounts. It is important to realize the need to post valuable content on a regular basis to see results for business related social media pages.
No matter the social media platform, consistency is key. Linkedin awards “Top Influencer” status based on your level of activity, which not only includes frequency, but also user interaction. Simply put, the more frequently you post valuable content, the higher your level of perceived influence will be; note the emphasis on the word “valuable” here.
Klout, a site that appoints a numerical score on user influence, advises that the best way for users to see improvements in scores is to consistently post highly engaging content that others will not only find valuable, but also act on via shares, comments and other measurable online actions.
Some key things to consider:
Post Regularly – Daily Updates, Offers, Tips, Best Practices
Avoid Duplicate Content – Bad for SEO
Keep Track – Spreadsheet, Dashboard