How Search Engines are Using Social Media for Web Page Ranking

Phil Buckley Internet Marketing and SEO Expert
Phil Buckley Internet Marketing Expert
Phil Buckley from Capstrat did a great unbiased Google social media search presentation (are there other real options?). He shared some surprising information about the value of social links on search engines. Google and other search engines do index some social content and links and not all of the links are given the same value. Links in Tweets tend to have lower value than Facebook social engagements. Shared content with links can have much higher link value. Phil also explained that Google seems to be shifting away from traditional technical measurements (keyword location and density) to more social value (Google patents for machine learning. We spent a fair amount of time discussion Google’s Panda update which devalues web sites that contain duplicate, copied, or rewritten content (content farms). The bottom line is search continues to change and this SEO Meetup group has access to the latest strategies and tactics to stay on top!

Web Seminar Marketing Tips – How to Get More People to Register and Attend Webinars

At the Internet Marketing Mastermind Group – IMMG meetup meeting, Teddy Garcia from Cyber Media Marketing explained that web seminars – webinars offer companies the ability to extend their marketing reach (no geographic boundaries), with lower cost, and have extremely high conversion rates (10% to 30%). Teddy gave some good tips on how to increase the perceived value of web seminars and ways to more effectively promote and optimize automated web seminars. He described that automated webinars can be setup to begin accepting and providing media to seminar participants without the need for manual operation at a future time (scheduled webinar). While there is valuable information provided to attendees, visitors may not be aware that the webinar is pre-recorded. This increases the perceived value of the webinar. He explained that the use of pre-recorded webinars allows for testing of key elements (sequences of content, formats, layouts) that can optimize conversion rates.

How Marketing is Changing

Since many of the Internet marketing programs and metrics were introduced in the 1990s, they are still relatively new and continuously changing. Internet marketing techniques that may have worked well in the late 1990s and in the early 2000s may have decreased in effectiveness or even be not usable now.

Promotion Saturation (Ad Blindness)

Promotion saturation is the over promotion of a product or service. When consumers are overwhelmed by media promotions, they become desensitized and ignore or bypass advertising promotions. This results in much lower response rates. An example of promotion saturation is the overuse of banner ads. As a result, the click through rate for banner ads has decreased to below ½%.

Customer Ad Filtering (Ad Blocking)

In response to over promotion, customers are setting up ad filters (such as SPAM filters) to remove unwanted promotion messages. This means that it is getting much harder to reach prospective customers even when the ad is actually sent to their address.

Shift to Pull Marketing

Marketing programs are shifting from one-way broadcast promotions (TV, radio, and magazines) to interactive advertising (Internet portal ads and search marketing). The revenue streams for pull marketing programs are increasing by more than 70% compared to stagnant or decreasing marketing dollars spent on traditional broadcast media.

Increasing Internet Marketing Costs

Internet marketing costs have been increasing as more companies discover how to effectively use them. An example of increasing Internet marketing costs is the pay per click cost trend in keyword advertising programs (search marketing). When they were introduced in the early 2000s, the cost per click was low (about 5-10 cents per click) and the response rates (2% to 5%) were high. As keyword advertising programs evolved, the cost per click has increased (now over $1 per click) while the response rates (about 1/2% to 1%) have decreased.

What Types of Internet Marketing will Work Will for Your Business?

Internet Marketing for Business Managers Book Cover Business owners and managers are discovering that existing sales and marketing programs are not working well and Internet marketing programs are becoming a critical part of their business operations.
Business managers need to understand which Internet marketing options match their products and services along with their business operations. Some have already discovered that Internet Marketing programs can have significant failures that have high costs.There seems to be an endless supply of Internet marketing consultants who promise great results at high cost but delivery much less.

 To help business owners and managers understand what their Internet marketing options are and which are likely to work in their situation, we created the Internet Marketing for Business Managers book. This book was created by a team of experienced Internet marketing experts who understand and use the many different types of Internet marketing programs. You will learn how Internet Marketing programs work, discover typical performance results, and be able to determine which programs are likely to work for your company.

You will not become an Internet marketing consultant by reading this book. There are many factors that influence how successful Internet Marketing programs will be for your products and services. You will learn which Internet marketing programs can work well for your products and company. The goal of this book is for you to create a list of Internet marketing tasks and projects that will help your business.

Google Insert Search Changes Internet Marketing Metrics and Effectiveness

The new Google instant results search page changes Internet Marketing effectiveness. As people type their search term, each added letter results in the immediate display of a new search results page.
This instant search page feature shortens the search term which is likely to increase the bid cost for one and two word search terms. The instant search changes which position are mostly selected. It gives added emphasis to positions 3 to 8 while blocking positions 9 through 12 because of the expanded search box (reduces the size of the search engine results page). The claimed benefit for user is being able to search 2 to 5 second faster.

Testing Click Tracking Services – Warning

Be careful when you trial click tracking services. We have been testing and reviewing click tracking services for iMarketing Magazine and we have had some unfortunate experiences.

We believe it is very important to trial services before purchasing them. If an Internet marketing service is not willing to give you a free trial period, they may not be providing valuable services.

Click tracking services measure how many clicks are received on links and may provide additional information such as the geographic location of the clicks and the referring web servers (if available). Click tracking services may be used on outbound links within PDF files, in media files, and on web sites.

One of the key challenges we ran into was click tracking services offer trial periods and may inform you when that trial period has ended and deactivate the links (redirect to an error page) before the notification was sent. One of the services we tested did not seem to notify us at all and they redirected our visitors to web pages that contained adult promotional content.

The features offered by click tracking services can dramatically vary and it is good to test several click tracking services before making a decision to use them. At the very least, we recommend that only put tracking links into non-essential web pages during the test period.

White Paper Marketing Increases Traffic

Have you ever considered putting white papers on your web site as a marketing tool? Information documents known as white papers are widely used in the world of Internet marketing. White paper affiliate marketing is an effective way to get highly qualified web site traffic. White paper affiliates are earning click revenue while attracting targeted visitors, all by simply placing white papers on their sites.

White paper affiliate marketing allows white paper owners to compensate marketing partners (web site owners) for their role in communicating and promoting the white papers to customers (visitors). It is a great way for affiliates to earn revenue and merchants to capture highly qualified sales leads.
White Paper Marketing, More Sales Leads, Less Effort explains how to use white papers to generate lists of highly qualified sales prospects while providing valuable and well received content to readers. Readers will learn how to develop, promote, and track the effectiveness of white paper marketing.

Three Key Objectives for iMarketing-Blog

We setup this blog for iMarketing Magazine to help you find solutions to your problems.

When we started researching Internet marketing information, even we were surprised to find that getting qualified lists of trade shows, companies and services was very hard to do in the Internet marketing industry. This lead to the creation of our editorial mission to provide you with a source of unbiased and well rounded material that covers the fundamentals of Internet marketing systems, the available options and the solutions and services that are effective.

Three key reasons:

1. Help you to find what you are looking for – Easy Search
2. Present it in an easy to understand format – Solutions
3. Ensure the content is free from bias– Trusted Information

We hope this blog, iMarketing Magazine, and other resources we publish will help you to solve problems and make more money.

“If you read each issue of iMarketing Magazine, you will learn more than Online Marketing news. You will learn the fundamentals of Internet Marketing systems, what services they can offer, and how you and your company can benefit from this rapidly growing and changing industry.”