Phil Buckley from Capstrat did a great unbiased Google social media search presentation (are there other real options?). He shared some surprising information about the value of social links on search engines. Google and other search engines do index some social content and links and not all of the links are given the same value. Links in Tweets tend to have lower value than Facebook social engagements. Shared content with links can have much higher link value. Phil also explained that Google seems to be shifting away from traditional technical measurements (keyword location and density) to more social value (Google patents for machine learning. We spent a fair amount of time discussion Google’s Panda update which devalues web sites that contain duplicate, copied, or rewritten content (content farms). The bottom line is search continues to change and this SEO Meetup group has access to the latest strategies and tactics to stay on top!