How Search Engines are Using Social Media for Web Page Ranking

Phil Buckley Internet Marketing and SEO Expert
Phil Buckley Internet Marketing Expert
Phil Buckley from Capstrat did a great unbiased Google social media search presentation (are there other real options?). He shared some surprising information about the value of social links on search engines. Google and other search engines do index some social content and links and not all of the links are given the same value. Links in Tweets tend to have lower value than Facebook social engagements. Shared content with links can have much higher link value. Phil also explained that Google seems to be shifting away from traditional technical measurements (keyword location and density) to more social value (Google patents for machine learning. We spent a fair amount of time discussion Google’s Panda update which devalues web sites that contain duplicate, copied, or rewritten content (content farms). The bottom line is search continues to change and this SEO Meetup group has access to the latest strategies and tactics to stay on top!

One thought on “How Search Engines are Using Social Media for Web Page Ranking”

  1. While I know of and respect Mr. Buckley, I would love to know how he came to these conclusions.
    What kind of testing is being used? The Capstrat website that you associate him with, shows an amazing lack of SEO and is not found for it’s primary KW phrase “strategic communications firms”.

    My testing shows different results.

    More emphasis is being placed on relevance.
    Location, text size and decoration is primary.
    Density is long gone with much more sophisticated methods being used to determine keyword importance in the relevant silo.

    While social signals are being increased in importance, it is not the inclusion of links on FB or the primary tweets that are having the effect on search results, it is the retweets and ‘likes’ that signal quality votes for the webpage.

    These seem to be transient in nature.
    The retweeted and ‘liked’ link moves to a much higher SERP, but only stays there for a few days before dropping to near it’s original standing.

    Google is doing the same with it’s +1 votes.
    A webpage that has been +1’d assumes a higher search indexing than before the vote.

    Google’s +1 social networking’s primary objective is to connect niche users and use their expertise to improve search results.
    Not only is Big Brother watching, he is putting you to work.

    Personally I think this is a super system.


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