Design an Effective Web Site – Basic Terminology

Web site design does not often come easily to those who lack formal training and experience. An effective web site can be measured by the right mix of content coupled with proper formatting. A good developer knows how web sites operate, understands the controls and hidden data within the pages, and manages supporting file formats, such as data feeds. Recent advances in web technology tools have inspired some business owners to design and manage their own web sites. If they’re not careful, they’re likely to end up with an unprofessional looking web site that does not rank highly on search engine results pages, resulting in decreased traffic and conversions.

When designing a web site, remember the basics:

Web Pages– text files that contain a mix of control (tags) that modify the appearance and interaction of the web page

URL Web Address – text based web address name that is converted into a numeric IP address

Metadata – hidden descriptive data contained within a web page

Format and Style – labels that can identify sets of characteristics

Cookies – small amounts of data used to identify returning visitors (shopping carts)

Scripts – commands used to dynamically change information provided to visitors (ad insertion)

File Transfer Programs FTPs – move files between web developer computers and host computers

Data Feeds – files that contain items and the dates the items were added or changed

Free Online Tutorial – Effective Web Site Design:

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