The Importance of Maintaining Consistency with Social Media

When it comes to social media, it can be very easy to post a status update or tweet here and there, particularly when it comes to professional accounts. Personal accounts, which tend to contain the more “juicy” tidbits may be visited more frequently than the more functional and boring business accounts. It is important to realize the need to post valuable content on a regular basis to see results for business related social media pages.

No matter the social media platform, consistency is key. Linkedin awards “Top Influencer” status based on your level of activity, which not only includes frequency, but also user interaction. Simply put, the more frequently you post valuable content, the higher your level of perceived influence will be; note the emphasis on the word “valuable” here.

Klout, a site that appoints a numerical score on user influence, advises that the best way for users to see improvements in scores is to consistently post highly engaging content that others will not only find valuable, but also act on via shares, comments and other measurable online actions.

 Some key things to consider:

Post Regularly – Daily Updates, Offers, Tips, Best Practices

Avoid Duplicate Content – Bad for SEO

Keep Track – Spreadsheet, Dashboard

How Search Engines are Using Social Media for Web Page Ranking

Phil Buckley Internet Marketing and SEO Expert
Phil Buckley Internet Marketing Expert
Phil Buckley from Capstrat did a great unbiased Google social media search presentation (are there other real options?). He shared some surprising information about the value of social links on search engines. Google and other search engines do index some social content and links and not all of the links are given the same value. Links in Tweets tend to have lower value than Facebook social engagements. Shared content with links can have much higher link value. Phil also explained that Google seems to be shifting away from traditional technical measurements (keyword location and density) to more social value (Google patents for machine learning. We spent a fair amount of time discussion Google’s Panda update which devalues web sites that contain duplicate, copied, or rewritten content (content farms). The bottom line is search continues to change and this SEO Meetup group has access to the latest strategies and tactics to stay on top!