White papers can be used to achieve various marketing objectives, all of which can be tailored to fit the needs of your business. Whether you’re looking to improve search engine ranking, increase web site traffic, generate sales leads or increase direct product and service sales, white paper promotion can be a real benefit.
White papers can:
Increase brand value: increasing the number of brand impressions seen by qualified people
Increase search engine value: contain relevant keywords, high value content = improved search ranking results
Increase web site traffic: links on hosting sites, links embedded within white papers bring more people to a web site
Increase sales leads: downloads require the submission of contact information from readers who are highly qualified
White paper readers are typically searching for solutions to specific problems. If a white paper explains a solution, and offers a specific type of product or service that can solve a problem, the readers become ideal candidates to buy the products or services referenced within the white paper.