Digital Marketing for Business Conference Raleigh NC April 15 and 16

Digital Marketing for Business Conference is coming to the Raleigh Convention Center, North Carolina on April 15 and 16, 2013.

If you are looking to learn successful ways to promote businesses online, this is the show to attend!

This event has 28 sessions given by some of the most successful Internet marketers in North America. The conference tracks include small business and enterprise.

In addition to learning from experts in Online Marketing, there are several networking events which will allow you to meet and interact with these expert marketing gurus.

To see more details or register to attend:

http://digitalmarketingforbusiness.com/

Are Your Linkedin Ads Targeting the Right Audience?

If you’re advertising on Linkedin, you may find yourself wondering if your ads are being seen by the right people. Targeting the right audience will result in higher conversions, more qualified sales leads and increased ROI. Taking advantage of Linkedin’s  customizable advertising options can be beneficial, especially when you consider that most user profiles are extremely telling.
Targeting your audience will lead to the placement of ads in a number of places, including Profiles, Home Pages, Inboxes, Search Reults Pages and Groups. Once you define your target criteria, your ads will only be shown to members who fit that criteria.
You can target your ads to Linkedin members according to job title, job function, industry, geographic location, company size, company name, seniority level, age, gender or Linkedin group. Play around with customization options to estimate the size of the audience size you’ll be able to reach. Note that targeting narrows the scope of people who will see your ad.
Gepgraphic targeting, in particular, can have a drastic effect on audience size. When targeting for an industry, create separate campaigns that are industry-specific. Targeting by job function will allow you to limit ads on a more broad level, such as finance, marketing and operations. Group targeting, which is perhaps the most beneficial, allows you to target your audience based on interests, skills and expertise.

Follow iMarketingMag on Pinterest for more Event Marketing tips http://pinterest.com/imarketingmag/

Design an Effective Web Site – Basic Terminology

Web site design does not often come easily to those who lack formal training and experience. An effective web site can be measured by the right mix of content coupled with proper formatting. A good developer knows how web sites operate, understands the controls and hidden data within the pages, and manages supporting file formats, such as data feeds. Recent advances in web technology tools have inspired some business owners to design and manage their own web sites. If they’re not careful, they’re likely to end up with an unprofessional looking web site that does not rank highly on search engine results pages, resulting in decreased traffic and conversions.

When designing a web site, remember the basics:

Web Pages– text files that contain a mix of control (tags) that modify the appearance and interaction of the web page

URL Web Address – text based web address name that is converted into a numeric IP address

Metadata – hidden descriptive data contained within a web page

Format and Style – labels that can identify sets of characteristics

Cookies – small amounts of data used to identify returning visitors (shopping carts)

Scripts – commands used to dynamically change information provided to visitors (ad insertion)

File Transfer Programs FTPs – move files between web developer computers and host computers

Data Feeds – files that contain items and the dates the items were added or changed

Free Online Tutorial – Effective Web Site Design: http://qiclearning.com/QICLearning-Tutorials.html

How Does WordPress Work?

To utilize WordPress to Setup and Manage your Website, a basic knowledge of web browsing is required. No programming skills are necessary, but some basic HTML programming skills can be helpful for customization.
WordPress works to identify, gather, and process media items, such as text, images, and video, which it stores in a database to produce standard HTML web pages using templates. Once the WordPress website templates have been setup, updating the website can be almost automatic, making it ideal for business owners and marketing managers with little to no prior web design knowledge.
A Hosted Platform runs on an external computer. It can be on the WordPress.com website or it can be on another computer such as GoDaddy.com.
Administrators are people who are authorized to make all changes, such as adding and deleting web pages, approving comments and customizing widgets, such as “Share” buttons.
Databases are the tables that WordPress uses to hold media. For the free website, the databases are automatically setup. For websites that are hosted externally, the database requires a setup.
Templates are files that contain rules used to determine how WordPress will create pages. Templates define the appearances and feature capabilities of WordPress web pages.
Generated Web Pages are web page files that are created by WordPress.

The Importance of Maintaining Consistency with Social Media

When it comes to social media, it can be very easy to post a status update or tweet here and there, particularly when it comes to professional accounts. Personal accounts, which tend to contain the more “juicy” tidbits may be visited more frequently than the more functional and boring business accounts. It is important to realize the need to post valuable content on a regular basis to see results for business related social media pages.

No matter the social media platform, consistency is key. Linkedin awards “Top Influencer” status based on your level of activity, which not only includes frequency, but also user interaction. Simply put, the more frequently you post valuable content, the higher your level of perceived influence will be; note the emphasis on the word “valuable” here.

Klout, a site that appoints a numerical score on user influence, advises that the best way for users to see improvements in scores is to consistently post highly engaging content that others will not only find valuable, but also act on via shares, comments and other measurable online actions.

 Some key things to consider:

Post Regularly – Daily Updates, Offers, Tips, Best Practices

Avoid Duplicate Content – Bad for SEO

Keep Track – Spreadsheet, Dashboard

Social Media Channels Bring Added Marketing Value

If the term “Social Media” brings to mind little more than Facebook and Twitter logos, your company may not be making the most of available marketing channels.
There are numerous forms of social media that, when used effectively in a marketing campaign, can result in measurable and controllable publicity for your company.
Social Media Channels:
  • Blogs – qualified subscribers, gain email addresses/contact info
  • Social Networks – social and professional, “likes” and “follows” are measurable
  • Media Sharing Sites – spread recommendations, various media formats
  • Review Sites – request reviews, require careful management
  • Discussion Groups – posts should explain key issue; offer solutions you can provide
The channel you select will largely depend on the nature of content, which may be original, licensed, shared or existing, video, text or image.

QIC Learning offers short, highly interactive courses taught by instructors with real world experience covering Internet Marketing,
Social Media Marketing, Effective Web Site Design, Search Engine Optimization (SEO), Reputation Management and more.http://www.qiclearning.com/

Developing Influence on LinkedIn Groups

For today’s business professional, having a LinkedIn presence is important. However, it is not enough to simply create an account on the business-focused social netwokring site, and put a few details on your profile. A mix of the right connections, and regular bouts of activity are necessary to make the most of your LinkedIn experience.

Each week, LinkedIn selects “Top Influencers,” or users whose comments, likes and discussions generate the most participation from other group members. These members will appear in the upper-right corner of each group’s home page in the “Top Influencers This Week” box. These users are typically permitted to post new discussions and comments without approval from group management. New group members, on the other hand, may receive a message upon posting, alerting that comments have been submitted for approval. Note that this is not the case for all LinkedIn groups, and is at the discretion of the group manager.

Some groups will limit your ability to participate based on your perceived influence. For example, a college student with under 20 connections, a less than stellar work history, and zero recommendations, may be less likely to have his new discussions approved than a LinkedIn user in the same group with more influential credentials, such as numerous recommendations, a professional profile photo, and a long list of connections with CEO titles. Take caution; connections, recommendations and profile updates should be built up in regular increments over time, avoiding sudden spikes and drops in LinkedIn activity.  

Get your profile picture out there. People will begin to recognize your photo if they see it regularly. Posting comments when you feel comfortable and qualified to offer an opinion on the subject matter is a great way to get people to follow you, which can lead to an increased perceived influence. Simply clicking the “like” button for a comment, discussion or post will allow you to increase your brand recognition without words. It is fine to do so sometimes, but be careful not to “like” every post you see. Instead, regularly offer something of value to other users, which will increase your perceived influence to both members and managers.

QIC Learning offers short, interactive courses on Internet Marketing, Social Media Marketing, Search Engine Optimization, and Effective Web Site Design. Course tutorials can be found at:

http://qiclearning.com/QICLearning-Tutorials.html

Brand Value is Developed over Time through Impressions and Changes in Mindset

Brand Value, a measure of the overall image or concept of the meaning or value of a word, name or web address by consumers, can be influenced by:

Number of Brand Impressions

A brand impression is a single presentation of a message or media item that provides viewers with information about brand qualities or attributes.

Recipients may be exposed to brand messages without direct perception by:

  • Seeing a Logo
  • Hearing a Sponsorship Message
  • Seeing (but not clicking) an Ad that is Displayed within a Search Results Page

Association Context

Association context is the set of parameters a device or recipient currently has, which can influence their interaction with content or services.

Recipient perception may be influenced by:

  • Surrounding Content or Environment
  • Strategically Placed, Related content

Current Mindset

A mindset is the attitude or beliefs held by a person, which often determine his perception and response to situations or events.

Mindset may be described in terms of:

  • Awareness
  • Perceived Value as Related to a Need or Desire
  • Credibility or Beliefs of Related Thoughts

A white paper can be a great tool to help improve brand value.

White Papers: A Useful Promotional Tool

White papers can be used to achieve various marketing objectives, all of which can be tailored to fit the needs of your business. Whether you’re looking to improve search engine ranking, increase web site traffic, generate sales leads or increase direct product and service sales, white paper promotion can be a real benefit.

 

White papers can:

Increase brand value: increasing the number of brand impressions seen by qualified people

Increase search engine value: contain relevant keywords, high value content = improved search ranking results

Increase web site traffic:  links on hosting sites, links embedded within white papers bring more people to a web site

Increase sales leads: downloads require the submission of contact information from readers who are highly qualified

 

White paper readers are typically searching for solutions to specific problems. If a white paper explains a solution, and offers a specific type of product or service that can solve a problem, the readers become ideal candidates to buy the products or services referenced within the white paper.

http://althosbooks.com/whpama.html

QIC Learning Internet Marketing Course: Student Objectives

The results of QIC Learning’s first Internet Marketing for Business Managers course are in. Read on to see which topics our students wanted to learn about, and which topics we were sure to cover.

  • What types of Internet Marketing will Work best for Specific types of Businesses
  • How to Measure Success
  • Typical Costs and Performance levels (ROI)
  • Necessary Time Investment
  • How to Self-Manage Tasks
  • How to Integrate Multiple Types of Marketing
  • Available Tools
  • Search Engine Optimization
  • Pay-Per-Click

QIC Learning is set to roll out courses on topics ranging from Social Media, email and Affiliate Marketing to Business Funding, Radio Advertising and Web Page Design.

Visit http://qiclearning.com/QICLearning-Class-List.html to access a list of available courses.