Are Your Linkedin Ads Targeting the Right Audience?

If you’re advertising on Linkedin, you may find yourself wondering if your ads are being seen by the right people. Targeting the right audience will result in higher conversions, more qualified sales leads and increased ROI. Taking advantage of Linkedin’s  customizable advertising options can be beneficial, especially when you consider that most user profiles are extremely telling.
Targeting your audience will lead to the placement of ads in a number of places, including Profiles, Home Pages, Inboxes, Search Reults Pages and Groups. Once you define your target criteria, your ads will only be shown to members who fit that criteria.
You can target your ads to Linkedin members according to job title, job function, industry, geographic location, company size, company name, seniority level, age, gender or Linkedin group. Play around with customization options to estimate the size of the audience size you’ll be able to reach. Note that targeting narrows the scope of people who will see your ad.
Gepgraphic targeting, in particular, can have a drastic effect on audience size. When targeting for an industry, create separate campaigns that are industry-specific. Targeting by job function will allow you to limit ads on a more broad level, such as finance, marketing and operations. Group targeting, which is perhaps the most beneficial, allows you to target your audience based on interests, skills and expertise.

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Design an Effective Web Site – Basic Terminology

Web site design does not often come easily to those who lack formal training and experience. An effective web site can be measured by the right mix of content coupled with proper formatting. A good developer knows how web sites operate, understands the controls and hidden data within the pages, and manages supporting file formats, such as data feeds. Recent advances in web technology tools have inspired some business owners to design and manage their own web sites. If they’re not careful, they’re likely to end up with an unprofessional looking web site that does not rank highly on search engine results pages, resulting in decreased traffic and conversions.

When designing a web site, remember the basics:

Web Pages– text files that contain a mix of control (tags) that modify the appearance and interaction of the web page

URL Web Address – text based web address name that is converted into a numeric IP address

Metadata – hidden descriptive data contained within a web page

Format and Style – labels that can identify sets of characteristics

Cookies – small amounts of data used to identify returning visitors (shopping carts)

Scripts – commands used to dynamically change information provided to visitors (ad insertion)

File Transfer Programs FTPs – move files between web developer computers and host computers

Data Feeds – files that contain items and the dates the items were added or changed

Free Online Tutorial – Effective Web Site Design: