The Importance of Social Media in Brand Awareness

Social media has become an increasingly important platform in today’s marketing campaigns.

Creating a company page and registering your brand are great ways to promote brand awareness using social media.

Many social networks require little to no cost, and the benefits can be measurable and definitive.

Some sites you might consider include:

  • Facebook
  • LinkedIn
  • Twitter
  • Google+
  • YouTube

Don’t underestimate the importance of a great (or negative) review. Retail sites like Amazon allow users to post reviews about products and services they’ve tried or purchased.

While some sites may require a prior purchase or membership to post reviews, some do not, which may leave you at the mercy of  potentially vengeful customers and competitors.

Social media, when used and managed correctly, can deliver the marketing results you’re after.

QIC Learning offers Internet Marketing courses covering topics like Search Engine Optimization, Social Media Marketing, and Web Site Design.

Free course tutorial:

White Papers: A Useful Promotional Tool

White papers can be used to achieve various marketing objectives, all of which can be tailored to fit the needs of your business. Whether you’re looking to improve search engine ranking, increase web site traffic, generate sales leads or increase direct product and service sales, white paper promotion can be a real benefit.


White papers can:

Increase brand value: increasing the number of brand impressions seen by qualified people

Increase search engine value: contain relevant keywords, high value content = improved search ranking results

Increase web site traffic:  links on hosting sites, links embedded within white papers bring more people to a web site

Increase sales leads: downloads require the submission of contact information from readers who are highly qualified


White paper readers are typically searching for solutions to specific problems. If a white paper explains a solution, and offers a specific type of product or service that can solve a problem, the readers become ideal candidates to buy the products or services referenced within the white paper.