Many Small Business Owners Use Internet Marketing and Do Not Know It!

Over 83% of the small business owners we interviewed are using multiple types of Internet marketing, and many of them do not even know they are doing it! Some of their efforts have produced great results. With a bit of usable knowledge, they can use their limited successes to create simple Internet marketing campaigns, which can dramatically increase their sales.
For example, we interviewed a business owner who does not normally send emails to existing customers. When the company’s office location changed, a simple text-based email was sent to approximately 500 existing customers announcing the move. This resulted in over $7,000 of new business! Identifying additional ways to provide useful information to customers, such as tips on how to maintain products, means that future email broadcasts can be sent. This is a win for both the customer and the company. Email marketing can be used to develop better customer relationships.

Email Marketing – Useful for Small Business Relationship Building

For A Successful Affiliate Marketing Program, Key Factors Must Align

To become a successful affiliate marketer, you’ve got to bring multiple elements to the table. While targeted traffic and optimized web pages are important, they simply aren’t enough to ensure success. Link selection and ad placement techniques are also key factors. Implementing one without the rest will prove ineffective.

So how can you be sure you’re utilizing each component most effectively? Testing your campaigns will allow you to see which factors need to be tweaked, and which are just right. Implement a search engine optimization campaign to ensure your pages receive the traffic they deserve. Try variations in link selection and placement. Stay above the fold, but play around with left, center and right placement. Alternate between banner, graphic and text ads, keeping track of click-thru rates.

Remember that when it comes to affiliate marketing, the sum is definitely greater than the parts.