Google Insert Search Changes Internet Marketing Metrics and Effectiveness

The new Google instant results search page changes Internet Marketing effectiveness. As people type their search term, each added letter results in the immediate display of a new search results page.
This instant search page feature shortens the search term which is likely to increase the bid cost for one and two word search terms. The instant search changes which position are mostly selected. It gives added emphasis to positions 3 to 8 while blocking positions 9 through 12 because of the expanded search box (reduces the size of the search engine results page). The claimed benefit for user is being able to search 2 to 5 second faster.